October 27–29, 2026
Vibe Credit Union Showplace, Novi, Michigan, USA

Conference Agenda

 

Loading
Day 1 AM – Plenary discussions: The 'business of technology' in automotive
The automotive industry is entering one of the most consequential periods in its history, where engineering innovation and business strategy are becoming inseparable. From software-defined vehicles and AI to consumer acceptance, electrification and global competitiveness, the decisions being made today will shape the future of mobility for decades to come. Take your seat for a series of executive conversations featuring industry thought leaders, policymakers and technology experts exploring the business of technology, examining not only what is changing but also why it matters and how organizations can navigate disruption to create lasting competitive advantage. Plan now to attend!
 10am - 12.30pm
 Conference theater - Booth T1338
  1. Conference theater - Booth T1338
    Click here for full...
Day 1 PM - The Foundations
 1.30pm - 4pm
 Conference theater - Booth AV514
  1. Conference theater - Booth AV514
    ...
  2. Conference theater - Booth AV514
    The mobility industry is undergoing a colossal shift, transforming from its mechanical heritage to a software-driven future. The transformation...
  3. Conference theater - Booth AV514
    Assembled experts will share their thoughts on what is Physical AI, and how does it relate to intelligent mobility?...
  4. Conference theater - Booth AV514
    Scope A 25-year practitioner's view — Ford, Pioneer, Toyota — of why software must be treated as the vehicle, not...
  5. Conference theater - Booth AV514
    As SDVs become the industry standard, OEMs move beyond software architecture to industrialize how software is developed, validated, deployed...
  6. Conference theater - Booth AV514
    Connected vehicles are generating data at unprecedented scale — from real-time telemetry and predictive maintenance signals to in-cabin personalization...
  7. Conference theater - Booth AV514
    Evaluating CAN-based and DoIP-enabled telematics control units (TCUs) is essential to advancing software-defined vehicle architectures. CAN supports established control...
  8. Conference theater - Booth AV514
    The presentation will give an overview of the kind of on-vehicle communication use cases seen in General Motors. GM...
  9. Conference theater - Booth AV514
    ...
Day 2 AM – AI, SDV and security
 10am - 12.10pm
 Conference theater - Booth AV514
  1. Conference theater - Booth AV514
    ...
  2. Conference theater - Booth AV514
    This fireside chat engaged two of industry's leading figures, each of whom has deep ties to adjacent industries, to...
  3. Conference theater - Booth AV514
    Electrical reliability in modern vehicles has traditionally meant designing for the absence of failure — and reacting with recalls...
  4. Conference theater - Booth AV514
    This fireside chat will provide a range of perspectives and brings together discussions from design decisions and engineering workflows...
  5. Conference theater - Booth AV514
    As AI and software-defined vehicles transform automotive engineering, historical decisions are becoming as important as the systems themselves. But...
  6. Conference theater - Booth AV514
    AI is only as good as what we feed it — and humans are still the ones feeding it....
Day 2 PM Technical Considerations and Scaling
 1.30pm - 4.30pm
 Conference theater - Booth AV514
  1. Conference theater - Booth AV514
    ...
  2. Conference theater - Booth AV514
    Recent years have witnessed growth in emerging automotive technologies ranging from advanced driver assistance systems (ADAS) to automated vehicles...
  3. Conference theater - Booth AV514
    1.Context and Threat Landscape of Software-Defined Vehicles --Brief introduction to Software-Defined Vehicles (SDVs), their evolution, and the architectural transformations that...
  4. Conference theater - Booth AV514
    Software complexity in vehicles has grown 300× while development timelines must shrink from years to months. This session shows...
  5. Conference theater - Booth AV514
    ...
  6. Conference theater - Booth AV514
    Remote assistance continues to be a focus of both AV operators and regulators. Remote assistants must be well-prepared for...
  7. Conference theater - Booth AV514
    As the automotive industry faces increasing demands for innovation, performance and faster product development, integrated engineering solutions are becoming...
  8. Conference theater - Booth AV514
    As ADAS and autonomous driving programs scale, validation is shifting from road-heavy testing to simulation-first evidence generation. Deontic will...
  9. Conference theater - Booth AV514
    How advances in simulation and reconstruction enable new data flywheels with real...
  10. Conference theater - Booth AV514
    Simulations are decisive in developing and validating advanced driver-assistance (ADAS) and autonomous driving (AV) systems. AnteMotion tackles a key...
Day 3 AM - L4 Autonomy
 9.50am - 1pm
 Conference theater - Booth AV514
  1. Conference theater - Booth AV514
    ...
  2. Conference theater - Booth AV514
    Join industry leaders for a discussion on the "Valley of Execution," where the focus shifts from pilots to the...
  3. Conference theater - Booth AV514
    Since 2021, Lucid has utilized Zonal Architecture and are moving towards Central architecture for our upcoming vehicle design. Presentation...
  4. Conference theater - Booth AV514
    For years, the aviation industry has convened an annual InfoShare event where stakeholders discuss safety challenges, exchange ideas and...
  5. Conference theater - Booth AV514
    Dealing with edge cases is the ultimate limit to achieving safe operation of embodied or physical AI systems. Some...
  6. Conference theater - Booth AV514
    As Level 4 autonomous vehicles move in great volume of deployment, the legal landscape is becoming as critical as...
  7. Conference theater - Booth AV514
    As the industry moves from 'miles driven' to 'quality of scenarios,' the relationship between OEMs/technology providers and tier suppliers...
  8. Conference theater - Booth AV514
    ...

Conference content is subject to cancelation, speaker changes, and timing updates.  Please check back with event app and website frequently for the most up to date agenda.

Partners

Media Partner

  • ADAS & Autonomous Vehicle International

 

Media Partner

  • Automotive Testing Technology International

 

Industry Partner

  • PAVE USA

 

Media Partner

  • Vehicle Dynamics International logo

 

Media Partner

  • Electric & Hybrid Vehicle Technology

 

Media Partner

  • Global Spec

 

Industry Partner

  • Autotech Council

 

Industry Partner

  • https://www.asam.net/

 

Industry Partner

  • https://www.mema.org/

 

Industry Partner

  • https://www.womenautotech.org/

 

Industry Partner

  • Connected Vehicle Trade Association

 

Industry Partner

  • Square One Network

 

Media partner

  • Automotive World

 

Media partner

  • Autoline

 

Media Partner

  • WYCD

 

Media partner

  • WWJ

 

Media Partner

  • Munro & Associates

 

Media Partner

  • Munro Live

 

Industry Partner

  • AWAF (Automotive Women’s Alliance Foundation)

 

Industry Partner

  • GAMIC - Global Automotive and Mobility Challenge

 

Industry Partner

  • COVESA

 

Industry Partner

  • IEEE Women in Engineering (WIE)

 

Industry Partner

  • ASAM

 

Industry Partner

  • FISITA

 

Industry Partner

  • SAE International

 

MichAuto

  • MichAuto