Connected vehicles are generating data at unprecedented scale — from real-time telemetry and predictive maintenance signals to in-cabin personalization and over-the-air updates. But for most OEMs, the gap between collecting that data and turning it into customer outcomes remains wide. Legacy IT architectures weren't built for yottabyte-scale ingestion, real-time AI inference at the edge, or the cybersecurity demands of a software-defined vehicle ecosystem. This session walks through a practical, production-proven cloud architecture for closing that gap — from vehicle edge processing through cloud ingestion to AI-powered intelligence and proactive customer engagement. Real examples show how OEMs are moving from pilot to production — and how the same platform powers CX transformation across retail, service, and ownership lifecycle.